Jul.10th.2025

Key Marketing Dates 2025: Summer & Fall Must-Knows

Dates clés marketing 2025: Été & Automne à ne pas manquer

Marketing professionals, web strategists, content creators… Summer and fall 2025 are full of opportunities to shine. Whether you're planning promotions, lead-gen campaigns, or social media content, knowing the key marketing dates helps boost your visibility and impact.

Whether you’re an SME, an agency, or a brand manager, this seasonal marketing calendar helps you plan your actions 4 to 6 weeks in advance to stay relevant and visible at the right time.
 

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Create, Engage, Inspire

Summer is all about spontaneity, lifestyle, and connection. It’s the perfect time to activate your audience with light-hearted content, promotions, or contests—especially on social media.

August

  • August 8 – International Cat Day - Perfect for adoption centers, veterinary clinics, pet brands, and magazines.
  • August 12 – I Buy a Quebec Book Day - Great opportunity for bookstores, libraries, and publishers.
  • Late August – MUTEK Festival (Montreal) - Perfect for tech, arts, and innovation-focused brands.

Prepare to Convert and Drive Results

Fall marks a strategic shift for many businesses: back-to-routine mindset, planned purchases, and fresh marketing budgets. It’s the ideal season to launch conversion-focused campaigns, landing pages, or event-driven offers.

September

  • September 2 – Labour Day (Canada)
  • September 23 – Autumn Equinox 

October

  • October 1 – International Coffee Day + World Smile Day 
  • October 14 – Thanksgiving (Canada)
  • October 31 – Halloween - perfect time for engaging and playful content.

November

  • November 3 – I Buy Local Day - Great for promoting local shops and e-commerce initiatives.
  • November 14 – World Diabetes Day
  • November 28 – Black Friday - A key period for massive promotions and online sales.

December

  • December 1 – Cyber Monday 
  • December 2 – Giving Tuesday - Ideal for CSR initiatives or philanthropic campaigns.
  • December 6 – National Day of Remembrance and Action on Violence Against Women - Powerful for purpose-driven, socially conscious brands.
  • December 21 – Winter Solstice - Great time for seasonal visuals and cozy lifestyle content.
  • December 24–25 – Christmas Eve & Day - Essential for e-commerce, heartfelt messaging, and gift-focused promotions.
  • December 26 – Boxing Day - Huge opportunity for flash sales, clearance deals, and limited-time offers.
  • December 31 – New Year’s Eve -  End the year with a strong message, thank-you note, or 2026 teaser.

Use These Dates to Power Your Digital Strategy

Why should these dates be part of your marketing plan?

  • Create content aligned with current events and seasonal emotions
  • Generate more organic engagement through cultural trends
  • Target campaigns to maximize conversions during key periods
  • Strengthen your local and international visibility

8P Design Tip: Create Seasonal Landing Pages

At 8P Design, we help businesses and agencies build smart marketing strategies aligned with the calendar and business goals.

Our services include:

⏱️ Pro Tip: Prepare your campaigns 4 to 6 weeks ahead of each event

This gives you enough time to plan visuals, write effective copy, segment your audience, and run A/B tests.

What’s Next?

An 8P Design printable 2025 marketing calendar is coming soon.
In the meantime, start planning your content and promotions around the key dates above — and let us help turn them into real results.

👉 Get in touch with the 8P Design team to power your summer and fall campaigns today.