Marketing professionals, web strategists, content creators… Summer and fall 2025 are full of opportunities to shine. Whether you're planning promotions, lead-gen campaigns, or social media content, knowing the key marketing dates helps boost your visibility and impact.
Whether you’re an SME, an agency, or a brand manager, this seasonal marketing calendar helps you plan your actions 4 to 6 weeks in advance to stay relevant and visible at the right time.
Create, Engage, Inspire
Summer is all about spontaneity, lifestyle, and connection. It’s the perfect time to activate your audience with light-hearted content, promotions, or contests—especially on social media.
August
- August 8 – International Cat Day - Perfect for adoption centers, veterinary clinics, pet brands, and magazines.
- August 12 – I Buy a Quebec Book Day - Great opportunity for bookstores, libraries, and publishers.
- Late August – MUTEK Festival (Montreal) - Perfect for tech, arts, and innovation-focused brands.
Prepare to Convert and Drive Results
Fall marks a strategic shift for many businesses: back-to-routine mindset, planned purchases, and fresh marketing budgets. It’s the ideal season to launch conversion-focused campaigns, landing pages, or event-driven offers.
September
- September 2 – Labour Day (Canada)
- September 23 – Autumn Equinox
October
- October 1 – International Coffee Day + World Smile Day
- October 14 – Thanksgiving (Canada)
- October 31 – Halloween - perfect time for engaging and playful content.
November
- November 3 – I Buy Local Day - Great for promoting local shops and e-commerce initiatives.
- November 14 – World Diabetes Day
- November 28 – Black Friday - A key period for massive promotions and online sales.
December
- December 1 – Cyber Monday
- December 2 – Giving Tuesday - Ideal for CSR initiatives or philanthropic campaigns.
- December 6 – National Day of Remembrance and Action on Violence Against Women - Powerful for purpose-driven, socially conscious brands.
- December 21 – Winter Solstice - Great time for seasonal visuals and cozy lifestyle content.
- December 24–25 – Christmas Eve & Day - Essential for e-commerce, heartfelt messaging, and gift-focused promotions.
- December 26 – Boxing Day - Huge opportunity for flash sales, clearance deals, and limited-time offers.
- December 31 – New Year’s Eve - End the year with a strong message, thank-you note, or 2026 teaser.
Use These Dates to Power Your Digital Strategy
Why should these dates be part of your marketing plan?
- Create content aligned with current events and seasonal emotions
- Generate more organic engagement through cultural trends
- Target campaigns to maximize conversions during key periods
- Strengthen your local and international visibility
8P Design Tip: Create Seasonal Landing Pages
At 8P Design, we help businesses and agencies build smart marketing strategies aligned with the calendar and business goals.
Our services include:
- High-converting landing page design
- Seasonal content strategies
- Targeted email and social media campaigns
⏱️ Pro Tip: Prepare your campaigns 4 to 6 weeks ahead of each event
This gives you enough time to plan visuals, write effective copy, segment your audience, and run A/B tests.
What’s Next?
An 8P Design printable 2025 marketing calendar is coming soon.
In the meantime, start planning your content and promotions around the key dates above — and let us help turn them into real results.
👉 Get in touch with the 8P Design team to power your summer and fall campaigns today.